In today's digital age, staying ahead of the marketing game means embracing innovative approaches to engage your audience. Maverik, a forward-thinking brand, understood the power of augmented reality (AR) and partnered with us to create an immersive and fun AR game to promote Mtn Dew drinks. In this blog post, we'll take you through the exciting journey of how we brought this project to life and the remarkable results it delivered.
Project Overview
Maverik's vision was clear: they wanted to captivate their audience through an AR experience that not only showcased their product but also offered an enjoyable and interactive adventure.
The concept was straightforward, fun, and engaging. Users were prompted to scan a QR code, which transported them into an augmented reality world. Here, they were tasked with a mission: tap adventure items and soda bottles while dodging the dreaded bombs. The game was designed to be quick, thrilling, and rewarding. Upon completing the game, users received a coupon for Mtn Dew, providing a tangible incentive to participate.
Our Work
Bringing this AR vision to life required a collaborative effort. We worked closely with Maverik to ensure the game aligned perfectly with their brand identity. The adventure items, 3D elements, and UI design all adhered to Maverik's style guide, creating a seamless and visually appealing experience.
Our talented team handled every aspect of the project. We meticulously modeled, textured, and animated the 3D elements, ensuring they looked stunning in the AR environment. Our developers then programmed the game's functionality, making it intuitive and enjoyable to play. To add that extra layer of excitement, we incorporated engaging sound effects and music to elevate the user experience.
Reception
The Mtn Dew AR Experience was officially launched on June 1, 2022, and the response was nothing short of remarkable. Within the first week, the game garnered over 4,000 page views, setting a promising tone for what was to come.
Over the following two months, the game continued to perform exceptionally well, with an average of 410 daily views. What's even more impressive is the average dwell time, which exceeded four minutes. This indicated that users were not just playing a single 60-second game; they were returning for more, immersing themselves in the world of Mtn Dew.
But the true measure of success came in the form of sales figures. Maverik saw a substantial 21% increase in Mtn Dew sales compared to the previous year. This boost in sales was directly attributed to the AR game, creating a noticeable positive halo effect around the product.
What's truly remarkable is that the Mtn Dew AR Experience required minimal marketing efforts. It managed to generate significant interest and engagement solely through the presence of stickers on glass doors, proving the immense potential of augmented reality in driving customer interaction and sales.
The Mtn Dew AR Experience stands as a testament to the power of innovation in Continuum’s development of augmented reality experience. By embracing augmented reality and crafting an engaging game, Maverik not only captured the attention of its audience but also witnessed a substantial increase in sales. This project serves as a shining example of how creative thinking and technology can work hand in hand to deliver outstanding results in the ever-evolving landscape of marketing.